Our Story
As former high-level motorcycle racers, we evolved in an environment where every detail matters. Physical preparation, recovery, supplementation, everything is structured to optimize performance.
Yet, even when surrounded by professionals, nutrition during endurance exercises often remained misunderstood. We used to think that total exhaustion after training was simply the sign that we had left it all behind. It took us time to realize that this "crash" wasn't a badge of strength, but often a signal that we had run out of fuel.
If even athletes in a high-performance environment struggle to understand their nutritional needs, how are the everyday athletes supposed to find their way?
The reality, however, is simple: nutrition can represent up to 30% of final performance.
This realization is what gave birth to Atom. Our mission is to make performance nutrition accessible and easy to understand for every athlete, ensuring no one ever finishes with an empty tank when when it's time to deliver
Simon Danilo
I grew up in the world of competitive motorcycle racing, reaching the international level by the age of 14. From a very young age, I was immersed in an environment where discipline, precision, and the pursuit of performance were simply part of everyday life.
That path was abruptly interrupted by a severe crash that left me with serious spinal injuries. The rehabilitation that followed was long and demanding, forcing me to rebuild from the ground up. It fundamentally reshaped who I am and continues to influence how I approach every challenge today.
As I gradually returned to sport, I found a new challenge in endurance disciplines, particularly cycling. Beyond competition, it became an essential part of maintaining my physical balance and managing the lasting effects of my injuries. Through endurance sport, I developed a deep interest in nutrition and performance fueling.
The more I learned, the more I realised that performance nutrition had become unnecessarily complicated. Athletes were often faced with an overwhelming number of products, technical claims, and conflicting information. I saw an opportunity to create something simpler: products with clear formulations, great taste, and communication that athletes could easily understand.
Before founding ATOM, I spent several years in the contemporary art world, working alongside one of France’s most renowned artists. That experience taught me how to build brands, develop projects, and communicate ideas with clarity and purpose. It also shaped my appreciation for aesthetics, simplicity, and strong visual identity.
ATOM was born at the intersection of those two worlds: a lifelong pursuit of performance and a passion for thoughtful brand building. Our ambition is simple: to create products that athletes genuinely enjoy using and a brand that brings clarity to performance nutrition.
Jules Danilo
"Sport has been an intrinsic part of my life from a very young age. Driven by passion and determination, I committed myself fully to a career as a professional motorcycle racer, ultimately reaching the top of the Moto3 World Championship and securing several top-6 finishes amongst the best riders of our generation.
In 2019, however, I had a to take a tough decision: despite my total commitment to the sport, I realized the financial opportunities wouldn't be enough to sustain a long-term career. I chose to close that chapter and begin my transition, while remaining connected to my passion as a consultant for CANAL+ during the MotoGP Grands Prix. A position I still hold today.
In 2020, my desire to stay in the sports industry led me to Decathlon in the Czech Republic. I managed ambitious projects there, from store management to heading the cycling domain for the entire country. I played a key role in launching the expert road cycling brand, Van Rysel, building its reputation from scratch until it became a disruptive player in the local market.
In 2026, the call of my brother convincing me to embark on a family project became too strong to ignore. I left the Decathlon group to co-found ATOM. This project is the culmination of our intersecting paths: the ambition to build a shared adventure and provide every athlete with excellence in nutrition. Today, I bring my operational expertise and passion for building ambitious projects from early on to the service of everyday athletes striving to reach their goals, no matter where they're starting from."
Our Vision
"Turning performance nutrition into a standard for the everyday athlete."
Our ambition is to establish ATOM as a benchmark in endurance sports, a brand that simplifies performance nutrition and supports every athlete on their journey.
High performance formulas
Our products are developed based on established scientific research in endurance nutrition to provide optimal and reliable energy during exercise.
Knowledge for Better Performance
We eliminate the gray areas of sports nutrition through educational insights integrated into both our product merchandising and our digital content
End-to-End Guidance
A product eco-system allowing you to freely combine our products to hit your hourly nutritional targets and deliver at your peak.